Affiliate

Romanian affiliate advertising firm 2Performant acquires Profitshare, partners with eMAG proprietor

.2Performant, a Romanian modern technology and affiliate advertising and marketing answers provider, introduced on Monday, September 9, at the Bucharest Stock Exchange, that it wants to get the Profitshare partner systems in Romania and Bulgaria coming from Transformation Advertising And Marketing. All at once, Dante International, the manager of eMAG, will definitely come to be an investor in 2Performant.On September 6, 2Performant's Board of Supervisors concluded a preliminary deal to obtain the Profitshare.ro and also Profitshare.bg partner systems possessed through Sale Advertising And Marketing S.R.L. and also Transformation Advertising EOOD. The contract outlines the concepts of the deal and is not lawfully binding, conforming to the company press cited by Economedia.The procedure involves the transmission of the Profitshare company lines from Sale Marketing S.R.L. and also Conversion Advertising And Marketing EOOD (as vendors) to 2Performant (as the purchaser). Dante International S.A. (majority investor of Sale Advertising and marketing S.R.L.) will definitely be part of business transactions contract as a backer." When the Profitshare purchase is finished, we will certainly broaden our present capability and expand our client portfolio in both Romania and Bulgaria. We still have a couple of crucial steps to finish, yet I am self-assured that the staffs associated with the transaction on each sides will definitely deal with to complete them properly. Our company will definitely announce our post-acquisition plannings after completing the acquisition depending on to the final deal," said Dorin Boerescu, Chief Executive Officer and also Co-Founder of 2Performant Network.The transaction cost is RON 4.3 million, and also will be paid 55% in cash and also 45% in 2Performant allotments by means of a capital increase.." 2Performant is a young as well as dynamic business with worths that sound along with our company. Our experts anticipate that, after the purchase is settled, the Profitshare service blended with 2Performant will certainly provide higher value to its clients," mentioned Tudor Manea, General Manager of Dante International SA.2Performant likewise notes that many actions continue to be to finish and wrap up the purchase, like the successful conclusion of the as a result of diligence review by 2Performant.Profitshare was introduced in 2012 and also currently has a collection of 250 affiliate plans (including the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Picture source: the provider).